Capturing your ideal audience’s attention in an increasingly noisy online world is a challenge. As a business owner or marketer, you need to find a way to rise above the noise in an authentic manner to connect with your audience to increase leads and sales.
In this session, we’re going to discuss what it means to create content that connects. We’ll review hot content marketing tactics that will grow your reach and the necessary tools to have in place to turn warm leads into hot prospects. By the end of this session, you should be able to identify at least one area you can begin tapping into immediately to find greater content marketing success this year.
Key takeaways:
- The true recipe for SEO content success = audience-driven content + SEO + multichannel marketing
- The 5 truths behind successful content marketing
- 4 hot content marketing efforts that will connect you with your ideal audience
- The top items you need on your website to convert visitors to warm leads
Who this session is for:
You’ll want to have basic knowledge of copywriting, audience targeting and SEO to make the most of this session. You should already have a website in place to understand how the efforts we’ll discuss in this session tie back to your website and lead generation goals.