Cari Twitchell is the founder and Chief Word Nerd of Custom Content Solutions (customcontentllc.com), a copywriting agency focused on helping entrepreneurs and business owners find their voice, connect with their ideal audience and get hotter leads through their marketing efforts. Cari’s also the current President of the Minnesota Search Engine Marketing Association (mnsearch.org). She is the creator of the Connection Copywriting Method and the online writing course, Write That SiteⓇ (writethatsite.com).