Groups of gutenberg blocks, “blocksets”, are the future of WordPress design AND content. They’ll be more flexible, and more portable. Instead of downloading, installing, and customizing a theme, you install a complete site where each page is a tailored collection of blocksets, complete with the content appropriate for your industry or purpose. Page level theming will become a real possibility. Meaning that instead of Lorem Ipsum, you’ll get the imagery and copy you need to have a mostly ready site.
Blocksets will be exchanged in public forums, and will be packaged and sold. If you like a page on someone’s site, for the first time you’ll be able to ask, “hey, can I get a json file for that page.”
We have a little ways to go before this is feasible, but we’re getting close. I’ll demo how blocksets work and why they are superior to themes. Then we’ll discuss some ways the WordPress community can get the ball rolling.