As WordPress designers and developers, you know how to create websites that look great and function well. But what about the content that goes into those sites?
Google prefers quality over quantity when it comes to copy. But what makes for quality website copy? I can tell you what it isn’t—it isn’t keyword-stuffed content that sounds like it was written by a robot. Instead, quality content addresses your ideal customers’ real concerns, written in an authentic voice—your voice.
People crave connection over advertising. It’s time to learn how to write authentically by first focusing on your reader and then—only then—thinking about SEO. Gain the tips and insights you need to revamp your content marketing efforts for your company and your customers.
You’ll walk away from this session with several items you can implement on your own site and share with your customers, including:
- Why it’s important to create real connections with your audience
- How to write copy that sounds like you and resonates with your audience
- How to incorporate SEO without sacrificing your humanity
Key Takeaways: Your site’s design and development are bar none. But what about your content? Learn how to craft authentically written, conversion-focused website copy that puts your audience first and SEO second.