Tracy (@tapps) has been creating the web for over 20 years, and solving user experience challenges well before the term “UX” became the thing in technology. She currently owns and operates tracy apps design, a full-service creative agency based in Milwaukee, WI. Tracy’s client list is just as eclectic as she is, ranging from large corporations like Kohl’s and GE Healthcare to colleges, to nonprofits, small businesses… and even a fiddler. Many times her approach is non-traditional, but always focused on pushing design and user experience to higher levels. She ties her own bowties, and could probably deadlift you.