Rethinking Requirements: A Non-technical Guide to Project Definition

Digital projects bring together a wide range of stakeholders to solve deeply impactful, cross-functional challenges. Everyone wins! But everyone defines winning differently. From initial website strategy, to SEO goals, to the designer’s vision and client expectations, my goal is to help you (or your team) translate client objectives into clear project requirements.

How to NOT be a Broke Web Developer

Tired of building WordPress sites or plugins and having no cash to show for it? Do you feel like you’re running in circles trying to make money, but are trapped in a constant state of cash insecurity? In this session we’ll cover how you can break the wheel of inconsistent cash flow.

Building a Profitable WP Agency (Business)

This talk will explore the pitfalls and growing pains that come with the transition from Freelancer to Agency owner.

From not knowing how long tasks really takes to the unexpected expense of management tools and lost billable hours. It will also share both online & online resources…

Project Management for Developers

Got Customers? Part of your job likely includes project management.

As developers, we want to make websites. But in order for a project to be successful, we need to apply some project management. We will cover some tools to help, discuss scope creep, and explore ways to keep your projects on track.

The Life-Changing Magic of Tidying Up Your Freelancing Biz

“Agh! Again?!”, I sulked as I started what would be my 3rd all-nighter of the month.

My freelance biz was messy.  Real messy.

“No longer!” I vowed, as my 4-month-old daughter screamed from the bedroom.

During our conversation, I will share 10 lifechanging things I did to tidy up my freelance WordPress biz and concurrently work magic in my life.  With real-life examples that you can take action on TODAY to free up headspace and make your freelance biz the work of your dreams!

Ask Me Anything SEO Panel

What has been bugging you most about search engine optimization? Ask this panel! You’ll find a wealth of insight with this group and friendly answers for all levels of experience.

Agile your Agile: Changing process one step at a time

Agile project management emphasizes working in small chunks. Oddly, many teams attempt one giant leap to switch themselves to processes that are all about baby steps. This session will suggest that web agencies treat their own project teams as the product on which they iterate.

Having My Website Hacked Was the Best Thing That Could Have Happened to Me

Betcha your hacking wasn’t covered on MTV. Mine was. After lifting myself up from the depths of embarrassment, I took security seriously, re-evaluated my blogging philosophy, resurrected my site, & cooperated/collaborated with similar sites, to reach common goals. You too can recover from disaster.

WordCamp Minneapolis / St. Paul is over. Check out the next edition!