Learn how to leverage the power of stories to define your brand, find customers, and build a marketing strategy. We’ve got to connect with people on an emotional level. To do it right, We’ve got to tell a story. We need setting and pace and plot. We need heroes and villains. A brand’s story structure can guide all our marketing efforts: direct, display, social, and content. Get it right and it will help us find the right customers at the right time. Get it right and it will help us achieve our business goals.