Description: Analytics isn’t about dry numbers. It’s about telling the story of how your content gets along with that audience know as “The Internet.”
Is your site out there meeting people and making friends?
Hiding in the corner?
Who’s talking about your site?
Any Content Strategy will include constantly measuring and updating your plan.
- What are we measuring and why?
- Creating actionable and measurable goals
- The technical stuff: Setting up Google Analytics, filtering and segmenting data, creating useful reports