Alec Rippberger works at digital agency Westwerk to plan and build web solutions that solve complex business problems, bridging the gap between business goals and end-user experiences. Alec is speaking on OOCSS, SMACSS & BEM for Modular, Scalable CSS at WordCamp Minneapolis.

What got you into working with WordPress?

I started working with WordPress 2.8 during a college web-maintenance internship, and haven’t looked back since.

What do you like best about WordPress?

The large installation base and community. If you’d like to customize your WordPress site a certain way, chances are someone else has already attempted a similar customization (and written a post about it). It’s great to be able to leverage the community to accomplish great things quickly.

What WordPress project has been your favorite?

I’m currently working on a redesign of the RushRiverBeer.com website. The design is beautiful, and integrating e-commerce has been an interesting challenge. And of course, it’s always fun to work with product that you’re passionate about!

What’s your WordPress design preference?
○ Starter Theme   ○ Free Theme   ○ Premium Theme   ○ Framework   ○ Other

Starter Theme

What would we not guess about you outside of WordCamp?

Despite living/working in the city I love being in the woods hunting, fishing, camping or hiking.

What do you like about WordCamps?

I love attending sessions with solid content. Working in the web industry requires constant learning, and WordCamps always provide a good overview of the latest tech and trends.