All designers approach problems, visual presentation and design, and usability differently. As designers, we understand that brand and image are important for a site. A theme or site is an opportunity to extend your reach to an audience who is unfamiliar with you or your client. A unique theme design is a way to put a business, a message and brand, front and center as well as effectively communicate the value of the product or service. Most likely, there are other sites using the same (or similar) theme that you’re using, and you need to distinguish yourself from your competitors as much as possible.

In this session, you will learn a few key ideas on how to differentiate yourself and your work when customizing WordPress themes. We’ll discuss some rookie mistakes and how to avoid them, as well as how to approach theme customizations to make yours distinct and applicable to today’s design trends.

Slides: http://www.slideshare.net/travistotz/a-designers-approach-to-customizing-themes