Cari O’Brien is an experienced content coach, speaker and creator with more than 15 years in the digital marketing industry. She’s often called on for her expertise in branding, audience development and content strategy. As a former lawyer, she also enjoys geeking out over the regulations and rules involving the use of generative AI.

Cari is the founder of Custom Content Solutions (customcontentllc.com) and the creator of the Connection Copywriting Method. When she’s not working, she’s most likely hanging out with her gamer son, immersing herself in something Disney-related or planning her next big adventure.

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