{"id":4219,"date":"2020-07-21T00:41:13","date_gmt":"2020-07-21T05:41:13","guid":{"rendered":"https:\/\/2020.minneapolis.wordcamp.org\/?post_type=wcb_session&#038;p=4219"},"modified":"2020-09-15T16:31:07","modified_gmt":"2020-09-15T21:31:07","slug":"a-modern-approach-to-seo","status":"publish","type":"wcb_session","link":"https:\/\/minneapolis.wordcamp.org\/2020\/session\/a-modern-approach-to-seo\/","title":{"rendered":"A Modern Approach to SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Search engine marketing has shifted from being about optimization to user experience and quality of content. We&#8217;ll start by learning how to leverage Google Search Console to figure out where to focus efforts. Then we&#8217;ll go through a step-by-step process on how to build the best content for bringing in good, relevant traffic. And finally, we&#8217;ll discuss why a great user experience is a must for achieving results.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline slide-button is-style-outline--1\"><a class=\"wp-block-button__link has-vivid-cyan-blue-color has-text-color\" href=\"https:\/\/minneapolis.wordcamp.org\/2020\/files\/2020\/08\/A-Modern-Approach-to-SEO.pdf\" style=\"border-radius:4px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>View Session Slides<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline slide-button is-style-outline--2\"><a class=\"wp-block-button__link has-vivid-cyan-blue-color has-text-color\" href=\"https:\/\/youtu.be\/bX9xa2w0T0o?t=18388\" style=\"border-radius:4px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>View Session <\/strong>Video<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Search engine marketing has shifted from being about optimization to user experience and quality of content. We&#8217;ll start by learning how to leverage Google Search Console to figure out where to focus efforts. Then we&#8217;ll go through a step-by-step process on how to build the best content for bringing in good, relevant traffic. And finally, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/minneapolis.wordcamp.org\/2020\/session\/a-modern-approach-to-seo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A Modern Approach to SEO&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14381008,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1598036400,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/minneapolis.wordcamp.org\/2020\/files\/2020\/08\/A-Modern-Approach-to-SEO.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[4070],"footnotes":""},"session_track":[36],"session_category":[31,35],"class_list":["post-4219","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2","wcb_session_category-all-skill-levels","wcb_session_category-content-seo-blogging"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"August 21, 2020","time":"2:00 pm"},"session_speakers":[{"id":"4070","slug":"tyler-golberg","name":"Tyler Golberg","link":"https:\/\/minneapolis.wordcamp.org\/2020\/speaker\/tyler-golberg\/"}],"session_cats_rendered":"All Skill Levels, Content, SEO &amp; Blogging","_links":{"self":[{"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/4219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/4219\/revisions"}],"predecessor-version":[{"id":6057,"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/4219\/revisions\/6057"}],"speakers":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/4070"}],"author":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/cybersprout"}],"wp:attachment":[{"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=4219"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=4219"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=4219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}