{"id":4183,"date":"2020-07-20T23:49:58","date_gmt":"2020-07-21T04:49:58","guid":{"rendered":"https:\/\/2020.minneapolis.wordcamp.org\/?post_type=wcb_session&#038;p=4183"},"modified":"2020-09-15T16:26:32","modified_gmt":"2020-09-15T21:26:32","slug":"leveraging-google-search-console-and-google-analytics-to-its-fullest-for-seo","status":"publish","type":"wcb_session","link":"https:\/\/minneapolis.wordcamp.org\/2020\/session\/leveraging-google-search-console-and-google-analytics-to-its-fullest-for-seo\/","title":{"rendered":"Leveraging Google Search Console and Google Analytics to its fullest for SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Search Console is a powerful and often an underutilized tool. When integrated with Google Analytics, it can provide actionable insight that will move the needle on the bottom line. There is a lot of SEO work that can be done, no matter what the site\u2019s current status is. When looking to create a content and technical marketing plan, you need data to drive the ideas to create truly actionable insights.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline slide-button is-style-outline--1\"><a class=\"wp-block-button__link has-vivid-cyan-blue-color has-text-color\" href=\"https:\/\/youtu.be\/bX9xa2w0T0o?t=3971\" style=\"border-radius:4px\" target=\"_blank\" rel=\"noreferrer noopener\">View Session Video<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Search Console is a powerful and often an underutilized tool. When integrated with Google Analytics, it can provide actionable insight that will move the needle on the bottom line. There is a lot of SEO work that can be done, no matter what the site\u2019s current status is. When looking to create a content &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/minneapolis.wordcamp.org\/2020\/session\/leveraging-google-search-console-and-google-analytics-to-its-fullest-for-seo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Leveraging Google Search Console and Google Analytics to its fullest for SEO&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12320757,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1598022000,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[4068],"footnotes":""},"session_track":[36],"session_category":[35,32],"class_list":["post-4183","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2","wcb_session_category-content-seo-blogging","wcb_session_category-intermediate"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"August 21, 2020","time":"10:00 am"},"session_speakers":[{"id":"4068","slug":"ryan-erwin","name":"Ryan Erwin","link":"https:\/\/minneapolis.wordcamp.org\/2020\/speaker\/ryan-erwin\/"}],"session_cats_rendered":"Content, SEO &amp; Blogging, Intermediate","_links":{"self":[{"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/4183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/4183\/revisions"}],"predecessor-version":[{"id":6054,"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/4183\/revisions\/6054"}],"speakers":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/4068"}],"author":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/ryanerwin33"}],"wp:attachment":[{"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=4183"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=4183"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=4183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}