{"id":2294,"date":"2019-07-17T04:05:08","date_gmt":"2019-07-17T04:05:08","guid":{"rendered":"https:\/\/2019.minneapolis.wordcamp.org\/?post_type=wcb_session&#038;p=2294"},"modified":"2019-09-22T18:33:58","modified_gmt":"2019-09-22T18:33:58","slug":"how-to-write-content-that-connects-with-website-visitors-search-engines","status":"publish","type":"wcb_session","link":"https:\/\/minneapolis.wordcamp.org\/2019\/session\/how-to-write-content-that-connects-with-website-visitors-search-engines\/","title":{"rendered":"How to Write Content That Connects With Website Visitors &amp; Search Engines"},"content":{"rendered":"\n<p>As WordPress designers and developers, you know how to create websites that look great and function well. But what about the content that goes into those sites?<\/p>\n\n\n\n<p>Google prefers quality over quantity when it comes to copy. But what makes for quality website copy? I can tell you what it isn\u2019t\u2014it isn\u2019t keyword-stuffed content that sounds like it was written by a robot. Instead, quality content addresses your ideal customers\u2019 real concerns, written in an authentic voice\u2014your voice. <\/p>\n\n\n\n<p>People crave connection over advertising. It\u2019s time to learn how to write authentically by first focusing on your reader and then\u2014only then\u2014thinking about SEO. Gain the tips and insights you need to revamp your content marketing efforts for your company and your customers.<\/p>\n\n\n\n<p>You\u2019ll walk away from this session with several items you can implement on your own site and share with your customers, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why it\u2019s important to create real connections with your audience<\/li><li>How to write copy that sounds like you and resonates with your audience<\/li><li>How to incorporate SEO without sacrificing your humanity<\/li><\/ul>\n\n\n\n<p><strong>Key Takeaways: <\/strong>Your site\u2019s design and development are bar none. But what about your content? Learn how to craft authentically written, conversion-focused website copy that puts your audience first and SEO second.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As WordPress designers and developers, you know how to create websites that look great and function well. But what about the content that goes into those sites? Google prefers quality over quantity when it comes to copy. But what makes for quality website copy? I can tell you what it isn\u2019t\u2014it isn\u2019t keyword-stuffed content that &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/minneapolis.wordcamp.org\/2019\/session\/how-to-write-content-that-connects-with-website-visitors-search-engines\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Write Content That Connects With Website Visitors &amp; Search Engines&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16790082,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1566559800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/www.slideshare.net\/CariTwitchell\/how-to-write-content-that-connects-with-website-visitors-search-engines","_wcpt_session_video":"","_wcpt_speaker_id":[1908],"footnotes":""},"session_track":[13411],"session_category":[1279268],"class_list":["post-2294","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_session_category-content-seo-blogging"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paD4x0-B0","session_date_time":{"date":"August 23, 2019","time":"11:30 am"},"session_speakers":[{"id":"1908","slug":"cari-twitchell","name":"Cari Twitchell","link":"https:\/\/minneapolis.wordcamp.org\/2019\/speaker\/cari-twitchell\/"}],"session_cats_rendered":"Content, SEO, &amp; Blogging","_links":{"self":[{"href":"https:\/\/minneapolis.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/2294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minneapolis.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/minneapolis.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/minneapolis.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/2294\/revisions"}],"predecessor-version":[{"id":3160,"href":"https:\/\/minneapolis.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/2294\/revisions\/3160"}],"speakers":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1908"}],"author":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/caritwitchell"}],"wp:attachment":[{"href":"https:\/\/minneapolis.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=2294"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=2294"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=2294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}