{"id":1268,"date":"2018-06-17T20:22:56","date_gmt":"2018-06-17T20:22:56","guid":{"rendered":"https:\/\/2018.minneapolis.wordcamp.org\/?post_type=wcb_session&p=1268"},"modified":"2018-08-09T14:07:17","modified_gmt":"2018-08-09T14:07:17","slug":"implementing-a-content-strategy-at-the-wrong-time","status":"publish","type":"wcb_session","link":"https:\/\/minneapolis.wordcamp.org\/2018\/session\/implementing-a-content-strategy-at-the-wrong-time\/","title":{"rendered":"Implementing a Content Strategy at the Wrong Time"},"content":{"rendered":"

Any good content strategy starts at the beginning, but too often, the \u2018strategy\u2019 becomes clients creating their own content plan. When they realize they don\u2019t know what to do, we are asked to rescue them and their content right before launch. We will cover tools you can use to get your client to the finish line. It\u2019s not going to be pretty, but they will help us get an MVP strategy done.<\/p>\n","protected":false},"excerpt":{"rendered":"

Any good content strategy starts at the beginning, but too often, the \u2018strategy\u2019 becomes clients creating their own content plan. When they realize they don\u2019t know what to do, we are asked to rescue them and their content right before launch. We will cover tools you can use to get your client to the finish … <\/p>\n

Continue reading “Implementing a Content Strategy at the Wrong Time”<\/span><\/a><\/p>\n","protected":false},"author":15433870,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1535106600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1050],"footnotes":""},"session_track":[1241829],"session_category":[319919],"class_list":["post-1268","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-johnson","wcb_session_category-content-blogging"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p94XF9-ks","session_date_time":{"date":"August 24, 2018","time":"10:30 am"},"session_speakers":[{"id":"1050","slug":"lynn-winter","name":"Lynn Winter","link":"https:\/\/minneapolis.wordcamp.org\/2018\/speaker\/lynn-winter\/"}],"session_cats_rendered":"Content & Blogging","_links":{"self":[{"href":"https:\/\/minneapolis.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minneapolis.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/minneapolis.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/minneapolis.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1268\/revisions"}],"predecessor-version":[{"id":1269,"href":"https:\/\/minneapolis.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1268\/revisions\/1269"}],"speakers":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1050"}],"author":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/lynnwinter"}],"wp:attachment":[{"href":"https:\/\/minneapolis.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1268"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1268"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}