{"id":749,"date":"2017-06-17T12:38:14","date_gmt":"2017-06-17T17:38:14","guid":{"rendered":"http:\/\/2017.minneapolis.wordcamp.org\/?post_type=wcb_session&#038;p=749"},"modified":"2017-08-16T16:18:35","modified_gmt":"2017-08-16T21:18:35","slug":"the-internet-mirror-google-analytics","status":"publish","type":"wcb_session","link":"https:\/\/minneapolis.wordcamp.org\/2017\/session\/the-internet-mirror-google-analytics\/","title":{"rendered":"The Internet Mirror (Google Analytics)"},"content":{"rendered":"<p>Description: Analytics isn&#8217;t about dry numbers. It&#8217;s about telling the story of how your content gets along with that audience know as &#8220;The Internet.&#8221;<br \/>\nIs your site out there meeting people and making friends?<br \/>\nHiding in the corner?<br \/>\nWho&#8217;s talking about your site?<br \/>\nAny Content Strategy will include constantly measuring and updating your plan.<\/p>\n<ul>\n<li>What are we measuring and why?<\/li>\n<li>Creating actionable and measurable goals<\/li>\n<li>The technical stuff: Setting up Google Analytics, filtering and segmenting data, creating useful reports<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Description: Analytics isn&#8217;t about dry numbers. It&#8217;s about telling the story of how your content gets along with that audience know as &#8220;The Internet.&#8221; Is your site out there meeting people and making friends? Hiding in the corner? Who&#8217;s talking about your site? Any Content Strategy will include constantly measuring and updating your plan. What &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/minneapolis.wordcamp.org\/2017\/session\/the-internet-mirror-google-analytics\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Internet Mirror (Google Analytics)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":11544525,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1501970400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"http:\/\/bit.ly\/lon-wc2017","_wcpt_session_video":"","_wcpt_speaker_id":[1728],"footnotes":""},"session_track":[297250,1134890],"session_category":[],"class_list":["post-749","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-4","wcb_track-writing-content"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p80hvl-c5","session_date_time":{"date":"August 5, 2017","time":"5:00 pm"},"session_speakers":[{"id":"1728","slug":"lon-koening","name":"Lon Koening","link":"https:\/\/minneapolis.wordcamp.org\/2017\/speaker\/lon-koening\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/11544525"}],"version-history":[{"count":1,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/749\/revisions"}],"predecessor-version":[{"id":750,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/749\/revisions\/750"}],"speakers":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1728"}],"wp:attachment":[{"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=749"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=749"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}