\u201cUser Centered Design\u201d is somewhat of a buzzword in web design these days, and rightly so. But, what if you don\u2019t even know who your user is, or should be? Or let\u2019s say you do, but you may be left wondering how to get beyond the demographics, and truly connect with the people you want to reach? This talk will focus on the \u201cbehind the scenes,\u201d if you will, of user centered design. We\u2019ll walk through case studies and cover strategies of how to accurately identify your audience, and more importantly, how to dive deeper into who they are. Finally, we\u2019ll touch on how to extrapolate that information, so that it can be applied in design and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cUser Centered Design\u201d is somewhat of a buzzword in web design these days, and rightly so. But, what if you don\u2019t even know who your user is, or should be? Or let\u2019s say you do, but you may be left wondering how to get beyond the demographics, and truly connect with the people you want … <\/p>\n