{"id":719,"date":"2017-06-17T12:17:08","date_gmt":"2017-06-17T17:17:08","guid":{"rendered":"http:\/\/2017.minneapolis.wordcamp.org\/?post_type=wcb_session&p=719"},"modified":"2017-06-17T12:17:21","modified_gmt":"2017-06-17T17:17:21","slug":"what-we-talk-about-when-we-talk-about-storytelling","status":"publish","type":"wcb_session","link":"https:\/\/minneapolis.wordcamp.org\/2017\/session\/what-we-talk-about-when-we-talk-about-storytelling\/","title":{"rendered":"What We Talk About When We Talk About Storytelling"},"content":{"rendered":"

Learn how to leverage the power of stories to define your brand, find customers, and build a marketing strategy. We’ve got to connect with people on an emotional level. To do it right, We’ve got to tell a story. We need setting and pace and plot. We need heroes and villains. A brand’s story structure can guide all our marketing efforts: direct, display, social, and content. Get it right and it will help us find the right customers at the right time. Get it right and it will help us achieve our business goals.<\/p>\n","protected":false},"excerpt":{"rendered":"

Learn how to leverage the power of stories to define your brand, find customers, and build a marketing strategy. We’ve got to connect with people on an emotional level. To do it right, We’ve got to tell a story. We need setting and pace and plot. We need heroes and villains. A brand’s story structure … <\/p>\n

Continue reading “What We Talk About When We Talk About Storytelling”<\/span><\/a><\/p>\n","protected":false},"author":14827127,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1501957800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[620],"footnotes":""},"session_track":[174416,1134890],"session_category":[],"class_list":["post-719","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-3","wcb_track-writing-content"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p80hvl-bB","session_date_time":{"date":"August 5, 2017","time":"1:30 pm"},"session_speakers":[{"id":"620","slug":"shawn-pfunder","name":"Shawn Pfunder","link":"https:\/\/minneapolis.wordcamp.org\/2017\/speaker\/shawn-pfunder\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/719\/revisions"}],"predecessor-version":[{"id":720,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/719\/revisions\/720"}],"speakers":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/620"}],"author":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/pfunder"}],"wp:attachment":[{"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=719"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=719"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}