{"id":1514,"date":"2017-07-17T12:37:34","date_gmt":"2017-07-17T17:37:34","guid":{"rendered":"http:\/\/2017.minneapolis.wordcamp.org\/?post_type=wcb_session&#038;p=1514"},"modified":"2017-07-17T12:37:34","modified_gmt":"2017-07-17T17:37:34","slug":"so-you-want-to-sell-online","status":"publish","type":"wcb_session","link":"https:\/\/minneapolis.wordcamp.org\/2017\/session\/so-you-want-to-sell-online\/","title":{"rendered":"So, You Want To Sell Online?"},"content":{"rendered":"<p style=\"margin-bottom: 8px;color: #4d4d4d;font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;font-size: 14px;background-color: #edeff0\">Ah, the allure of running an eCommerce business. Sipping drinks on the beach while a third party logistics company, or Amazon, does all the work. Living the dream, right?<\/p>\n<p style=\"margin-bottom: 8px;color: #4d4d4d;font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;font-size: 14px;background-color: #edeff0\">Maybe. Eventually. The reality is that it takes putting a lot of pieces in place in the right way while juggling your financial stability to start and sustain a modern eTailer, just like any other business. Competition is everywhere. Knockoffs are rampant. Trademarks are harder than ever to defend. You have to wear a lot of hats. Inventor, technologist, marketer, social media manager, customer whisperer, warehouse manager, shipping guru, packaging expert\u2026 the list goes on!<\/p>\n<p style=\"margin-bottom: 8px;color: #4d4d4d;font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;font-size: 14px;background-color: #edeff0\">In this session, we\u2019re going to take a 50,000 foot look at the systems, tools and knowledge needed to launch a successful eCommerce store in 2017. There\u2019s no way we can cover it all, but you\u2019ll leave ready to conquer your corner of the eCommerce world!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ah, the allure of running an eCommerce business. Sipping drinks on the beach while a third party logistics company, or Amazon, does all the work. Living the dream, right? Maybe. Eventually. The reality is that it takes putting a lot of pieces in place in the right way while juggling your financial stability to start &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/minneapolis.wordcamp.org\/2017\/session\/so-you-want-to-sell-online\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;So, You Want To Sell Online?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14537955,"featured_media":0,"template":"","meta":{"_crdt_document":"","_wcpt_session_time":1501947000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[644],"footnotes":""},"session_track":[278793],"session_category":[],"class_list":["post-1514","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-lightning-talk"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phePUH-oq","session_date_time":{"date":"August 5, 2017","time":"10:30 am"},"session_speakers":[{"id":"644","slug":"zach-stepek","name":"Zach Stepek","link":"https:\/\/minneapolis.wordcamp.org\/2017\/speaker\/zach-stepek\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1514\/revisions"}],"predecessor-version":[{"id":1515,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1514\/revisions\/1515"}],"speakers":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/644"}],"author":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/zstepek"}],"wp:attachment":[{"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1514"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1514"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}