Most discussions and talks on WordPress theming are focused on development, but to write the code for and develop a WordPress theme, you first need design.
Web design plays a critical role in setting the tone of a website, focusing visitors’ attention, and guiding them through the site to a conversion with as little friction as possible. It also is responsible for shaping brand perception, audience emotion, and telling a story that not only produces results but resonates with clients and customers.
At it’s core, design is the visualization of the why.
In this presentation we’ll cover:
- Understanding the brand story and site visitor journey
- Conversion path planning and creating a natural website flow
- Purpose driven theme design focused on asking why
- Long-term design thinking focused on asking how