Are you a visual artist, designer, or photographer with a burgeoning portfolio on your website? Do you use free images for your blog? Does your company use multichannel marketing with WordPress as the web channel in the mix? All of these cases could benefit from some strategy to juggle and deploy all of the eyeball-grabbing media going into your WordPress website.
WordPress provides an easy one-size-fits-all solution, but to maximize media usage you’ll want more capabilities to catalog, sort, search, track, and add media. Let’s consider what WordPress provides out of the box (or doesn’t), what questions to ask about your media usage and workflow, and how to evaluate solutions from practices to plugins to third-party services, including digital asset management (DAM).