Jennifer Bourn is speaking on The Path To Conversion: Storytelling Through Theme Design at WordCamp Minneapolis.

What inspired or motivated you to give this talk at WordCamp?

I’m a designer! Most WordCamps and meetups I attend focus on development and content, with maybe a few sessions on design if you’re lucky, yet every website needs to take design into consideration from day one. Design sets the foundation for the emotions and perceptions associated with a brand, and it guides websites visitors along their journey of discovery to a conversion.

How do you “create intention” in your job, career, or life?

To me, creating intention means you are purposefully taking (or not taking) specific actions so you can achieve a specific outcome. The intention in my workday is to focus on the deadlines and client work at hand without distraction. This means I close email, close social media, put on headphones, and get to work. This focus and intention then allows me to use the non-working hours to create joy in my life through family adventures, activities, and fun.

If you were a WordPress Plugin, what Plugin would you be and why?

If I’d be a WordPress plugin? Oh goodness! I think I’d be Give so I could enable others to contribute to great causes and do great things in the world.

If you were not doing your current job, what profession would you be in and why?

If I wasn’t a designer, I’d probably be a writer or a teacher. I always wanted to be a teacher when I was growing up and I love little kids. I’d never teach middle school or high school!

What professional and/or research resource(s) can’t you live without?

Clearly as a designer, I must have the Adobe suite of tools. I also must have my headphones, my iPhone, and good old Google.