What inspired or motivated you to give this talk at WordCamp?
When it comes to creating content, there are a lot of people with great ideas and the motivation to start writing, but not as many people take time to think through opportunity costs and how their ideas fit within their overall business strategy. Content marketing absolutely works, but it happens through an investment of time and resources. When that’s not done with a long-term plan in mind, you risk wasting those resources for very little return. At the end of the day, if this talk helps other business owners get get more value out of their WordPress site, I feel like I’ve helped contribute to the community.
How do you “create intention” in your job, career, or life?
I create intention by remembering to be grateful in everything I do. I’m thankful to wake up every day and feel fulfilled when I sit down at the computer to start working.That gratefulness informs the way I work. For example, I don’t take every project that comes my way. l accept the projects that I’m really excited to work on, because I know then I’ll push myself to deliver exceptional work. And for those that don’t excite me, I try to recommend someone else that would be a great fit.
If you were a WordPress Plugin, what Plugin would you be and why?
Follow Ups from Woo. I meet a ton of people at the events I attend, as well as the ones I organize. It’d be awesome to have super powers to stay in touch and connect with them better after the events.
If you were not doing your current job, what profession would you be in and why?
Maybe a bartender because they get to be social and talking to people is part of their job. Or I’d go full-on creative and get into performance arts. Even though I’m totally uncoordinated and often trip over my own feet, I love dancing and aerial arts.
What professional and/or research resource(s) can’t you live without?
Google is my best friend. Give me a solid Internet connection and I’m pretty darn happy.