James Archer is speaking on Designing for Intention: Getting Users to Do What You Want at WordCamp Minneapolis.

What inspired or motivated you to give this talk at WordCamp?

I think there’s tremendous opportunity within the WordPress community for people to accomplish more for their own sites or for their clients by applying the basic principles of design.

How do you “create intention” in your job, career, or life?

There’s a saying that “Discipline is remembering what you want.” I start with the end goal in mind, then evaluate what I’m doing right now based on whether it aligns with or distracts from that goal.

If you were a WordPress Plugin, what Plugin would you be and why?

Wordfence Security, because I work hard to try to prevent people from making mistakes that hurt them in the long run.

If you were not doing your current job, what profession would you be in and why?

UPS driver. Get tons of exercise, everyone’s happy to see you, and your work is totally done at the end of the day.

What professional and/or research resource(s) can’t you live without?

http://zombo.com