Chris Edwards is speaking on Be a Google Analytics Master – Advanced Google Analytics at WordCamp Minneapolis.

What inspired or motivated you to give this talk at WordCamp?

After doing a Google Analytics panel at WordCamp Orlando, I realized many understand the basics of Google Analytics, but few know of the real power it holds. My goal is to show others how to really use it to it’s fullest.

How do you “create intention” in your job, career, or life?

To create intention, the first thing I do is identify what the goal I want to accomplish is. Once set, I create a plan of what I must do to reach that goal and start to execute. To keep from being discouraged, I tell myself that everything happens for a reason and I will get to where I want to be in not time.

If you were a WordPress Plugin, what Plugin would you be and why?

This is an interesting question. I believe I would be Akismet, so I can filter out all the garbage and spam in my life. =)

If you were not doing your current job, what profession would you be in and why?

I currently do what I absolutely love. My job is my hobby and what I do for fun. Hypothetically, if money and skills were not in the picture, I would say that I would be a beach resort owner. Why, well, you tell me who wouldn’t want to own a beach resort where everyday you wake up to a vacation!

What professional and/or research resource(s) can’t you live without?

First and foremost, Post Status Slack team. No matter what question you have, business or technical, there are 3-4 people to give you options. In addition, I mostly stick to other industry related Slack teams, ManageWP.org (WordPress news aggregator) and GrowthHackers.com for awesome marketing ideas.