Chris Lema is speaking on Be Yoda Not Luke: A Content Strategy that Wins – for businesses and bloggers alike at WordCamp Minneapolis.

What inspired or motivated you to give this talk at WordCamp?

A lot of people hear the advice that they need to blog. What they follow up with, as a common question, is how to fill the blank page.

How do you “create intention” in your job, career, or life?

I start each day with a short list of three things I care about getting done for the day.

If you were a WordPress Plugin, what Plugin would you be and why?

Optin Monster – because I like being useful!

If you were not doing your current job, what profession would you be in and why?

I love the decision making that fire men demonstrate. That might be fun. Except for the risk and fire part.

What professional and/or research resource(s) can’t you live without?

Google.