{"id":951,"date":"2015-03-29T21:21:12","date_gmt":"2015-03-29T21:21:12","guid":{"rendered":"https:\/\/2015.minneapolis.wordcamp.org\/?post_type=wcb_session&#038;p=951"},"modified":"2015-03-30T17:28:50","modified_gmt":"2015-03-30T17:28:50","slug":"keyword-mapping-developing-a-content-strategy-that-supports-seo","status":"publish","type":"wcb_session","link":"https:\/\/minneapolis.wordcamp.org\/2015\/session\/keyword-mapping-developing-a-content-strategy-that-supports-seo\/","title":{"rendered":"Keyword Mapping: Developing a Content Strategy that Supports SEO"},"content":{"rendered":"<p>Does your content strategy support ranking well for keywords that drive traffic to your site? The function of a search engine is to deliver relevant results to their users (your potential readers &amp; customers). Each time a user searches on Google, they have the potential to click through to hundreds of thousands of answers to their query. That\u2019s a lot of competition.<\/p>\n<p>Keyword mapping helps define which search queries your site answers best. We\u2019ll begin with an overview of the keyword mapping process, then discuss how apply a keyword map in WordPress to create a framework for your content strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does your content strategy support ranking well for keywords that drive traffic to your site? The function of a search engine is to deliver relevant results to their users (your potential readers &amp; customers). Each time a user searches on Google, they have the potential to click through to hundreds of thousands of answers to [&hellip;]<\/p>\n","protected":false},"author":14340918,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1430053200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[687],"footnotes":""},"session_track":[483781,5042],"session_category":[],"class_list":["post-951","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-schulze-hall-324","wcb_track-content"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5JjPH-fl","session_date_time":{"date":"April 26, 2015","time":"1:00 pm"},"session_speakers":[{"id":"687","slug":"jen-jamar","name":"Jen Jamar","link":"https:\/\/minneapolis.wordcamp.org\/2015\/speaker\/jen-jamar\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/minneapolis.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minneapolis.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/minneapolis.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/minneapolis.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/951\/revisions"}],"predecessor-version":[{"id":952,"href":"https:\/\/minneapolis.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/951\/revisions\/952"}],"speakers":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/687"}],"author":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/jenjamar"}],"wp:attachment":[{"href":"https:\/\/minneapolis.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=951"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=951"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}