Niche businesses, vanity blogs, hobby websites, yellow-book brochure pages for small businesses. These customers need good websites but don’t have the money for services from larger companies. Many can be intimidated by how *hard* it is to set up a website, even on WordPress.com. So they turn to companies like mine. I’m one of the small businesses that do not want to compete with our larger, hungrier brothers, but nevertheless feel we are giving good value and service and helping to make the online world a prettier place to be. We want to be recognized for what we provide for the WP community – which of course starts with being recognizable and responsible to the community. I’ll share how I achieve this and what I plan to do in the future.