Imagine a person looking through a telescope tasked with finding their favorite star. Through the telescope they are only able to see a handful of stars at a time, but if you remove the telescope, the number of choices becomes overwhelming.
Navigating a very large website can be akin to finding that one special star. A typical landing page will have 10 – 20 navigable choices; this is like looking through that telescope. Scanning a very large sitemap would provide too many options and, unfortunately, isn’t as beautiful as gazing up at the night sky.
In this talk you’ll learn how to tell a story with your content, how to engage users on their journey, and avoid the problem of the “Single Path.” We’ll also examine websites that do this well and cover practical strategies you can employ today to craft better experiences for your users.