{"id":824091,"date":"2014-03-26T22:33:33","date_gmt":"2014-03-26T22:33:33","guid":{"rendered":"https:\/\/2014.minneapolis.wordcamp.org\/?post_type=wcb_session&#038;p=824091"},"modified":"2014-04-27T03:39:54","modified_gmt":"2014-04-27T03:39:54","slug":"site-analytics-in-wordpress-building-for-success","status":"publish","type":"wcb_session","link":"https:\/\/minneapolis.wordcamp.org\/2014\/session\/site-analytics-in-wordpress-building-for-success\/","title":{"rendered":"Site Analytics in WordPress: Building for Success"},"content":{"rendered":"<p>Presentation Description: It\u2019s ridiculously easy to slap some Google Analytics code on a WordPress site, and step away. But there is a lot more that developers and site managers\/owners SHOULD do with analytics to show more obvious development ROI, make getting data easier and allow for ongoing growth without loss of data.<\/p>\n<p>In this session, we&#8217;ll help developers and site managers integrate data collection with WordPress&#8217; features to create powerful insights, including:<\/p>\n<ul>\n<li>Analytics checklists for new projects (including site migrations)<\/li>\n<li>Development best practices for data collection<\/li>\n<li>Google Analytics dashboard creation to cut through clutter and create actionable insight at a glance<\/li>\n<li>Considerations for use of Google Analytics Classic vs. Universal in WordPress, including key compatibility issues with collection JavaScript<\/li>\n<li>Additional options for data measurement beyond Google Analytics<\/li>\n<\/ul>\n<p>Ideas presented will apply to both commercial and custom themes throughout the WordPress site lifecycle.<\/p>\n<p>Slides: <a href=\"http:\/\/www.slideshare.net\/JulieKosbab\/implementing-google-analytics-in-wordpress\" target=\"_blank\">http:\/\/www.slideshare.net\/JulieKosbab\/implementing-google-analytics-in-wordpress<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presentation Description: It\u2019s ridiculously easy to slap some Google Analytics code on a WordPress site, and step away. But there is a lot more that developers and site managers\/owners SHOULD do with analytics to show more obvious development ROI, make getting data easier and allow for ongoing growth without loss of data. In this session, [&hellip;]<\/p>\n","protected":false},"author":307839,"featured_media":0,"template":"","meta":{"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[658135],"footnotes":""},"session_track":[106],"session_category":[],"class_list":["post-824091","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-general"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheVCz-3snN","session_date_time":{"date":"","time":""},"session_speakers":[{"id":"658135","slug":"julie-kosbab","name":"Julie Kosbab","link":"https:\/\/minneapolis.wordcamp.org\/2014\/speaker\/julie-kosbab\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/minneapolis.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/824091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minneapolis.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/minneapolis.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/307839"}],"version-history":[{"count":2,"href":"https:\/\/minneapolis.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/824091\/revisions"}],"predecessor-version":[{"id":937511,"href":"https:\/\/minneapolis.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/824091\/revisions\/937511"}],"speakers":[{"embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/658135"}],"wp:attachment":[{"href":"https:\/\/minneapolis.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=824091"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=824091"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/minneapolis.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=824091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}